The importance of employee engagement surveys

26 / 09 / 19

Feedback from employees is extremely valuable and our latest article aims to uncover why. In many businesses, feedback isn’t even requested, or it’s simply something that happens only once a year during appraisals. However employee engagement surveys are an absolute necessity for creating motivated, engaged and high-performing teams because a feedback rich culture can really effect how a business operates and can help to guide a small business towards its goals.

Measure employee engagement

The main reason for requesting formal feedback in the form of surveys is to measure the level of engagement of your employees. Measuring the key drivers of engagement within your business will allow you to assess whether your employees are engaged or disengaged. The most commonly assessed factors are: pay & benefits, recognition, job role, training & development opportunities, leadership, work environment, etc.

Employee voice

This is a great way to include employees and give them an opportunity to have a voice. It may be that you have a very open culture, however, what better way to provide a direct channel through to your management team and will make your employees feel valued and connected to company through the realisation that they have a stake in the company.

Action plan to increase employee engagement

Now you have the information on how engaged your employees are, you then have the tools to create a plan of action to increase engagement. You will now be able to analyse your strengths and weaknesses, opportunities and threats to help improve engagement within your business. You can develop a company-wide plan, set your priorities and resources and create a project schedule to ensure you’re effectively using the information gleaned to improve engagement across the business.

You will undoubtedly find that certain areas of the business are performing better than others when it comes to engagement and your results will show this. Use the information to discover what’s working and why and then use these best practices to roll-out to other areas of the business whereby engagement isn’t working as well as it could be.

Benchmark data

Conducting employee engagement surveys will allow you to benchmark the data for comparison purposes. You may for example want to look at other businesses within your industry to see how you are performing compared to them and this gives useful insight into where you should be and can help you to set objectives also.

Simply put, engagement survey feedback will give you valuable actionable data that you can implement for organisational growth. Employee engagement surveys help organisations identify and build on the strengths and talents of their workforce to gain a competitive edge. Most of you would agree that when people are engaged, they are more productive, perform better and deliver better results for the business. Routine engagement surveys give you an idea of how your staff are feeling but they also allow you to measure fluctuations in engagement as you implement various projects or initiatives, or as your organisation undergoes change.

At first glance you may think it’s an easy task to conduct an employee engagement survey and it’s just a case of putting together a few questions and sending these out to your workforce. However, there’s a lot more to it than that - There’s no one size fits all solution and needs to be tailored to your specific business. And so, if you would like some guidance on how to create the best engagement survey for your organisation, contact me now on: 01453 297557 or email

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